About Us – TRAVEL REALITY

OUR WAY OF TRAVELLING

TRAVEL REALITY is a new agency that brings to the market a different way of travelling. More than providing to cities and countries visits, we are storytellers through places and experiences, flavours and traditions, natural wonders and historical sites, sensations, and emotions. We are not a travel agents, we are journey makers. For us, to travel must be a very special experience.

We take care of our clients in a dedicated and personalised way.

Our entire travel specialists team works to ensure that our clients’ journeys exceed their expectations.

We don’t take unnecessary risks, we control every little detail of the journey, to make sure everything ends up being sublime.

In our team, we were all experienced travellers before we became becoming journey makers. And maybe because of this we understand our clients’ need for exclusivity, quality, So we can say with all certainty that TRAVEL REALITY is different, not because we are original or imaginative, but because we understand our clients and have the knowledge to satisfy them.

Yes, at TRAVEL REALITY we are different because we simply do it better!

This website received financial support from the PRR and the EU and NextGeneration EU, which enabled several features and the accession of TRAVEL REALITY to several international marketplaces, as well as the reinforcement of this Agency’s international sales in its quality DMC and tailor-made travel services in Portugal.

The project was based on the new business trend in online platforms and involved the reformulation of the company’s online presence.

The main objective was to reinforce and modernize the online and digital presence, eliminating the gap that most affected the company’s internationalization process. Specifically, the aim was to create a strong, dynamic and complete online presence in its business scope and in the media covered, with a reinforcement of the online sales dimension.

The project anticipated and enhanced the company’s capacity in terms of sales, communication and the ability to attract new customers, actively contributing to giving the business a critical dimension and a competitive capacity on a global scale, which e-commerce has enhanced. Through an internationalization strategy based on digital technologies, the aim was to increase Brand Awareness, creating a presence on digital channels; to impact and attract customers to a cohesive website, with new services and features, facilitating the qualification of leads and, consequently, the nurturing of marketing leads for their conversion into qualified sales leads.

Therefore, the project anticipated the development of the new Travel Reality brand website within a year, with the implementation of good SEO practices, as well as a Customer Relationship Management (CRM) platform. The website currently provides a channel for customers to contact to purchase the services provided by the agency, as well as the use of persuasive landing pages to convert visitors into leads.

Digital marketing actions are essential for the promotion of travel agencies. The focus was on content marketing for a DMC-type travel agency, dedicated to Incoming/Inbound, which aims to attract, captivate and voluntarily direct people to the brand’s website and purchase services. In this area, the focus was on an active presence on Instagram and Facebook. Here, it was important to increase the community and engagement through digital advertising.

As this is an internationalization project via e-commerce, the continued presence of Travel Reality in the GEA Group and in the world’s strategic purchasing centers is part of the strategy. In short, with innovative marketing and communication processes focused on results, the aim was to promote the strengthening of the company’s competitive capacity.